Work

Built to make food brands look better and sell more food.

Branding, packaging, websites and launch systems for food brands, built to get found, craved, and ordered. Seven identities below, each with the full scope, process, and the thinking behind it.

Selected work

Seven brands.
Seven different worlds.

A loud street-food mascot. A near-silent fine-dining minimalism. A cozy bakery. A speed-built burger truck. A warm coffee-and-waffle ritual. A taco truck with rhythm. A candlelit Italian dining room. Each starts from the brand, never a house style, and most now ship with the website too.

Franks Fork takeaway drink carrier in cream and red
01 · Fast casual · Frankfurters & loaded wraps
Franks Fork
Brand Identity, Mascot System, Packaging & Launch Toolkit

Franks Fork takes the empty middle of a split category: as crafted as the premium players, but spending every bit of that craft on appetite and personality. A red-on-cream diner system with a mascot that carries the brand from a small app-icon avatar to a building-side billboard.

Read the case study
Miyabi minimalist white takeaway box with the red hinomaru and a line-art camellia
02 · Fine dining · Japanese
Miyabi
Brand Identity, Packaging, Launch & Website Design

Miyabi is a Slovenian Japanese fine-dining house named after a standard of refinement. We built an identity that performs that standard instead of describing it: paper, ink, one red gesture, repeated until it becomes memory.

Read the case study
Kata Cat bakery brand board with the line-art cat mascot and wordmark
03 · Bakery-cafe · Coffee & croissants, grab-and-go and sit-in
Kata Cat
Brand Identity, Mascot, Packaging & Launch System

A neighbourhood bakery-cafe built around the most contested moment in food: the ordinary morning. We gave Kata Cat a single-line mascot that reads as both a cat and a stack of croissants, and a system engineered for the regular, not the tourist.

Read the case study
Nitro Bun food truck in full livery with the rocket-burger mark and speed-streaks
04 · Food truck · Smash burgers
Nitro Bun
Brand Identity, Truck Livery, Packaging & Website Design

A smash-burger truck built on the one fact most trucks bury: speed. We made it the whole brand, and built the identity and the website as one motion so a stranger gets the idea in the three seconds a hungry person actually gives you.

Read the case study
Bally Brew black takeaway cup, kraft bag and a syrup-drizzled waffle on a dark table
05 · Coffee & waffle shop
Bally Brew
Brand Identity, Packaging, Storefront & Website Design

A high-street coffee-and-waffle shop built to live in the empty middle lane: premium but everyday. One full identity and one launch website, both engineered around a single idea, the daily ritual.

Read the case study
Taco Tempo food truck in a teal, tomato and cream wrap with the stacked wordmark
06 · Food truck · Street tacos
Taco Tempo
Brand Identity, Vehicle Wrap, Menu & Website Design

Taco Tempo is a street-taco truck built on rhythm and good energy. We gave it a wrap you spot from down the block, a sun-and-wave identity, and a website with two jobs: find the truck, and order fast.

Read the case study
Velluno candlelit table with the bordeaux menu, wine and the gold crest
07 · Fine dining · Contemporary Italian
Velluno
Brand Identity, Stationery, Menu & Website Design

Velluno is a contemporary Italian dining and wine house. We built an identity of warm restraint, bordeaux, gold and candlelight, a serif with poise, and a website that sets the table before the guest arrives.

Read the case study

Your restaurant could be the next case study.

Start with a Growth Audit and we will show you exactly what to fix first.

Start With a Growth Audit